Erik Bergstrom
Chief Marketing Officer
“I’m honored to lead a team that helps the public learn about the importance of oral health while showcasing Dental Associates as the authority in providing superior care. We strive to assure that the educational content we develop is delivered to patients and prospective patients when they want it and on the device of their choosing.”
Erik Bergstrom joined Dental Associates in 2012 and immediately commenced a digital revolution for our brands. He joined our team with 18 years of experience in the magazine publishing industry and brought the content development, search engine optimization, and digital marketing strategies he learned there and applied them to our brands.
Today, Erik leads our digital and traditional marketing initiatives for both Dental Associates, and our CarePlus Dental Plans brand. During Dental Associates’ digital transformation, Erik’s team implemented website redesigns to keep our brands relevant during the pivotal consumer migration from computers to mobile devices. He also introduced Press Ganey patient satisfaction survey results onto our website so prospective patients could read ratings and comments from actual patients before choosing their dentist. To improve our exposure on social media, passionate employees are recruited to spread our brand message on social media outlets via our employee advocacy program.
Erik empowers each employee with the notion that they are a part of our marketing team and encourages them to help spread the word of the positive work we do within the communities we serve.
Associations and Achievements:
- B.S. Public Relations, Bradley University
- Google Digital Analytics Fundamentals Certificate
- Google Analytics Platform Principles Certificate
- Mayo Clinic-Hootsuite Social Media for Healthcare Certificate