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History of Dental Associates

Led by the Same Family for Three Generations

Dental Associates has a rich history of over 50 years of service throughout eastern Wisconsin. Scroll down to follow our story from our founder’s humble beginnings as a sole dentist, to our 14 clinics offering families the convenience of everything from general dentistry and pediatric dentistry to every specialty including orthodontics, oral surgery, and dental implants.

Three company owners pose for a black and white group portrait in front of a large arched window

Our History

vintage-graduation-portrait-man-academic-gown
1966

Dr. John Gonis graduates from Marquette Dental School.

retro-dental-exam-vintage-dentist-assistant
1974

Dr. Gonis opens Dental Associates at 1100 S. 16th St. in Milwaukee with two part-time assistants. No masks, no gloves... dentistry has come a long way!

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1977

By 1977, Dr. Gonis had outgrown his original practice and moved across the street to 1135 S. 16th St. (a.k.a. S. Cesar Chavez Dr.).

vintage-medical-workers-cookie-monster-cake
1977

Two additional dentists joined Dr. Gonis' practice on 16th Street.

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1977

In 1977, the clinical and support teams were also growing.

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1978

Dental X-rays from 1978. The wallpaper hasn't stood the test of time, but our commitment to superior patient care has.

CarePlus Dental Plans logo
1983

CarePlus Dental Plans, chartered through the State of Wisconsin's Office of the Commissioner of Insurance, begins selling individual dental plans.

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1985

Drs. Tom and Cynthia Manos graduate from Loyola University Dental School and start working at Dental Associates.

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1986

Dental Associates "Burleigh" dental clinic opens in Wauwatosa.

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1988

Dr. Tom Manos graduates from Periodontal Residency Program at Northwestern University and joins Dental Associates advisory board.

dental-associates-family-dentistry-building-and-sign
1992

Dental Associates Appleton dental clinic opens.

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1994

Dental Associates Kenosha dental clinic opens.

An image of the new Green Bay office Dental Associates sign
1994

Dental Associates Green Bay Dental Clinic opens.

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1996

A newspaper ad from 1996. We've grown from five clinics, but the core offering stays the same: every dental specialty for your family's convenience.

dental-associates-ltd-building-exterior-sign
1996

Dental Associates Fond du Lac dental clinic opens.

An image of a newspaper clipping showing a man receiving a plaque at a dedication
1996

Dental Associates Fond du Lac building dedication is celebrated by the Association of Commerce.

press-ganey-logo
2003

Dental Associates starts monitoring patient experience with Press Ganey, the recognized leader in patient experience surveying in healthcare.

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2007

Dental Associates North Appleton dental clinic opens.

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2007

Dr. Gonis cuts the ribbon to open our Dental Associates Greenville dental clinic.

Dr. John Gonis tribute graphic
2008

Dental Associates founder, Dr. John Gonis passes.

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2008

Dr. Tom Manos becomes owner and President of Dental Associates.

groundbreaking-ceremony-construction-excavator
2011

Dental Associates breaks ground on a new clinic on South 27th St. in Franklin, Wisconsin.

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2011

Dental Associates Franklin dental clinic opens.

grand-opening-ribbon-cutting-ceremony (1)
2011

Dental Associates Sturtevant dental clinic opens.

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2012

Dental Associates acquires historic Iron Block Building at the corner of Wisconsin Ave. and Water Street in downtown Milwaukee to house a dental clinic and home office team.

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2013

Restoration of Iron Block Building is completed. Built in 1860, and on the National Registry of Historic Places, the building's facade required over 42,000 new iron cast parts to restore its facade along Wisconsin Ave. and Water Street. Here, crews unveil the buildings new sign.

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2014

Dental Associates "Iron Block" dental clinic opens in downtown Milwaukee in the Iron Block Building.

press-ganey-patient-satisfaction-survey-results
2014

Dental Associates starts sharing results from Press Ganey patient experience surveys on DentalAssociates.com.

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2015

Dental Associates "Beerline B" dental clinic opens in Milwaukee's Riverwest neighborhood.

historic-iron-block-building-milwaukee
2015

Dental Associates received a prestigious Driehaus Preservation Award from the National Trust for Historic Preservation for its restoration of the Iron Block Building at 205 E. Wisconsin Ave., Milwaukee.

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2016

Dental Associates Waukesha dental clinic opens, marking our first clinic in Waukesha County.

waukesha-floss-cutting-2016
2016

Dental Associates Waukesha opens with a ceremonial "floss-cutting."

dental-associates-clinic-building-exterior (1)
2016

Dental Associates Howard dental clinic opens to serve the western side of metro Green Bay.

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2016

Our original clinic prepares to move. The team at our original 16th Street clinic before moving to Miller Park Way.

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2016

Dental Associates original clinic on 16th Street in Milwaukee moves to Miller Park Way in West Milwaukee.

dentists-reviewing-itero-digital-scan
2018

Dr. Marc Manos graduates with Certificate in Periodontology and Oral Implantology from Temple University and begins dental implant practice at Dental Associates. Pictured here with his father, and fellow practicing periodontist, Dr. Tom Manos, in our Iron Block clinic in downtown Milwaukee.

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2021

Alexa Manos joins Dental Associates as Chief of Staff.

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2023

Dr. Tom Manos at the "floss-cutting" of our Dental Associates Glendal dental clinic at Bayshore mall.

Image of a Dental Associates 50th anniversary logo on a blue background
2024

Dental Associates celebrates 50th Anniversary.

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2025

Dental Associates Beerline B clinic consolidates with our Glendal clinic at Bayshore mall.

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2026

Alexa Manos assumes role of CEO with her father, Dr. Tom Manos, staying on as President. Dr. Marc Manos assumes Chief Clinical and Strategy Officer role.